Currently, the country holds third place globally as an e-commerce market, behind the US and China. Ana Xavier (Heads of Unit at DG TAXUD). In this country, it is not related to government restrictions but rather due to consumer awareness. The 2019 European eCommerce growth rate would make even the Chinese President, Xi Jinping, jealous. Initially, they were selected only for private payments, but more and more often, they are used for commercial transactions. Ending unjustified cross-border barriers, facilitating cheaper cross-border parcel deliveries, protection of online customer rights and promoting cross border access to online content are cornerstones of the Digital Single Market Strategy. The report before you analyzes the current forces shaping the European eCommerce landscape. We look at 34 countries via a combination of facts and figures, interviews with industry experts, and case studies into such business-critical issues as Brexit and Covid-19. In Poland, these requirements were met by marketplace Allegro, which resisted foreign competitors’ pressure and has maintained a high position on the market. Delivering Amazon sales growth across Europe. This country is an example of another difference between East and West Europe. Related Asendia Insights. Then come France, Italy, and Spain. Pandemic has changed many aspects of peoples’ lives, including shopping habits. Clothes and shoes, then come books and medicines. In 2020 it is expected that spending per shopper in e-commerce will reach €1,530. A quarter after the release of the benchmark annual report, we have stores re-opening, an enormous €750bn EU stimulus package in play, and more clarity on the sentiment and outlook and how “brick-and-mortar” stores have turned to marketplaces to trial ecommerce. Video Channel . European e-commerce before COVID-19 E-commerce in Europe has changed over the years, and 2020 has further accelerated these changes. Delivery time is one of those factors that greatly affect customer satisfaction with e-commerce. The Commission launched the sector inquiry into e-commerce on 6 May 2015, as part of the Digital Single Market strategy, on the basis of European Union ("EU") competition rules, pursuant to Article 17 of Regulation 1/2003. Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020 (down from 20.2% last year). To find out more, see our Cookie Policy. The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Over 90% of consumers shop online. Europe: Revenue in the eCommerce market is projected to reach US$425,182m in 2020. European E-Commerce Industry 2020‑2024 You may also be interested in these E-Commerce Industry reports, published by private editors Global e-commerce Logistics February 2020 $ 1660 Global & Regional Online Retailing, 2019-2023 April 2020 $ 4950. ")},function(n){console.log(n),e("#nl2go_form").html("Unexpected error")})})})}(jQuery); © 2020 Ecommerce Germany. This website uses cookies. The e-commerce market is getting bigger and bigger. We use this information to improve and customise your browsing experience and for analytics purposes. Europe generated 10%. Also, we will touch upon aspects that concern the entire continent. "):200==n.status?e("#nl2go_form").html("You are already subscribed. But it started from the lower position. The development of digitization brings not only the popularity of e-commerce but also the expansion of the payment offer. How much will consumers in Germany spend on ecommerce in 2020? We chose one country from each region, and discussed it in detail. We anticipate a collective $3.914 trillion in ecommerce sales this year. Ecommerce Europe presents the 2020 analysis of the European Ecommerce Market, in partnership with EuroCommerce. 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