so including testimonials could be a great idea). Choose relevant, descriptive name. Another good way to entice Google Play visitors to read the full description is to list the achievements of the app. Here is the example from the Marketing Specialist at Assignmenthelper, Cory Deleon: “If your app won an award, you should let the potential users know about it. The 8 Best Landing Page Builders to Max Out Conversion. Find out more about how to write a great App Store description here. Be sure not to use any one keyword more than five times, because it has not been shown to help, and it could even be considered keyword spamming. For more information on these factors, please visit the Enabling Google Applications for CU Boulder page. This could be an excellent way to persuade the viewer to click on ‘Read More’ and eventually install the app. Google Play doesn’t have a keyword field like Apple does, so you’ll need to work keywords in your description (about five times each) to maximize visibility and downloads. How to boost user engagement in your app? HOW TO WRITE A BUSINESS PLAN To write a business plan, use simple and straightforward language. Before writing an app description, it can be useful to take user’s perspective. Founder at AppMasters. Tap Post. This extension shows the short description for the current Google Play application. An online community of professional proofreaders and editors that can help to improve app descriptions and other marketing-related texts. I send 2 title suggestions for your app/game to be used on Google Play, but limited to maximum 30 characters as Google requires. Rather than focusing on all of the … This tip actually applies to the entire description. Your first three sentences are the most important ones. But before doing this, you need to have the perfect app descriptionto translate. For your app’s description (that is located "above the fold"), you can enter up to 80 characters. you’re looking to achieve with your app description for the Play Store. Since the description directly affects your keywords, also monitor your keyword rankings. without having to tap on the ‘Read More’ button to see the full text. The Overflow Blog How to write an effective developer resume: Advice from a hiring manager Tap the search bar to look for apps, or select apps from your recommendations. Downloading an app from Google Play on your Android phone is easy. Titles need to be much shorter, too. After revising your app description, use the A/B testing experiments tool in Google Play to A/B test your new version versus the current one. You can also tap Write a Review. Include your keywords a few times, especially in the first and last lines of text, to help Google Play rank your app for these keywords, and add some more in the rest of the text. Open play store in your android device, search any game or app and click on it. More information on restrictions and guidelines can be found here. In all cases, the description is now below the screenshots on the devices and users … It should be high resolution file because it will be used on various location by Google Play; 3. Feature-based Marketing Copy. We often look up to our idols and want to know more and more about what happened in their life and how they dealt with it. Your app’s purpose should be boiled down to a keyword that people will use to search for a specific solution on the App Store or Google Play Store. 10. The challenge is to maximize the potential of the app through available parameters such as search, similar apps … Select the number of stars. You're going to discover a sleek way to write a killer app description by looking at what people are saying about your competitors. Besides, it’s something that you’ll have to do sooner or later because the competition in the app market is extreme, so you need to do everything you can to stand out from the pack. Browse or search for the app that you want to review. Look at the app description for Plants vs. Zombies (PvZ). Avoid stuffing these keywords into your app description. I create 2 possible short descriptions to be used on Google Play (it’s the description mobile visitors see first). This app features basic script formatting functions (such as setting your indents for speakers and dialog) tied into easy to use buttons. (ASO), we’re going to take a smart approach and give you all the tips you need to capture a potential user’s attention. But what is more important is to write clear and precise titles and descriptions. In the app description, tap INSTALL to download and install the app. Be sure to include your main keywords in a … Quite a hard task to answer definitely due to not that many case studies on this subject. One thing you have to be aware of is that for people visiting your app page on a desktop computer or iPhone/iPad, only the first 3 lines of your app store description are directly visible, along with your app icon and the first 1 or 2 app screenshots. About; Latest Posts; Steve Young. , but it requires your focus and effort. Brag away! Your first three sentences are the most important ones. Format the full description with users in mind. chrome.app.runtime.onLaunched.addListener(function() { chrome.app.window.create('window.html', { 'outerBounds': { 'width': 400, 'height': 500 } }); }); In the above sample code, the onLaunched event will be fired when the user starts the app. Whilst we haven’t seen this high conversion uplifts on the description before, we did see … It then immediately opens a window for the app of the specified width and height. Here’s how Discover Financial Services does that for its Discover Mobile app description on Google Play Store: “You can manage your Discover credit card and bank accounts conveniently and securely from anywhere, using Discover’s Mobile App. This topic describes how to integrate the Google Play Billing Library into your app to start selling products. Think about which aspects you would be interested in if you were a user searching for this kind of app. Coverage of relevant keywords and phrases is the main goal in drafting an optimized app description for Google Play. Find and select the app to open the detail page. Since first impression matters in the mobile app business, you should make viewers read more by making these sentences as interesting as possible. ASO – Google Play Short Description . Overview The following Google core and marketplace applications are enabled in the CU Boulder environment. You might want to add some disclaimers, but avoid giving users a reason to not download it. Once you implement the winning one, keep measuring  the effect that the change had on your downloads. Review your app’s description on the Google Play app and web store to ensure that the most vital text is visible “above the fold”. Start with seasonal promotions, and sort your features by their relevance and popularity among users. Sure this is a chicken and egg problem, but if you have any stats to brag about don’t hold back! Order. Feature-forward copy will naturally create relevant coverage of important keywords and phrases, which will help Google index the app. Also, you can add some customer testimonials to the preview as a. trust online reviews as personal recommendations. Useful for App Store Optimization (ASO). Read time: 63 seconds The title and description of your app is a key opportunity to impress potential customers. The purpose is to make sure that the app reaches to the maximum audience organically in the stores. Write an effective app title and description. Besides, with. Browse or search for the app you want to review. A good way to make the description more visually appealing to the reader is to use rich text and emojis. A popular online tool that identifies hard-to-read sentences, misspellings, inappropriate word selection, and gives tips for text improvement. Write in short paragraphs, use bullet points and rich formatting to give a structure to your text, and make the most of all of the available characters to get a perfect long description. Optimizing your Android app for the Google Play Store is a little different than optimizing for the Apple App Store. Google Play Store tests showing a translate button for app descriptions. Unlike the App Store, Google Play uses keywords in the app description as a ranking factor. After revising your app description, use the A/B testing experiments tool in Google Play to A/B test your new version versus the current one. *Note: Not all Google applications are enabled on the CU Boulder campus, due to a variety of factors. To make sure that you didn’t miss anything, you have to identify the goals you’re looking to achieve with your app description for the Play Store. How to write the best Google Play app description. The screenplay formatting tool also includes the basic scene transitions to help save time. When someone lands on your app’s page on Google Play Store, they see the preview of the description consisting of roughly 250 characters without having to tap on the ‘Read More’ button to see the full text. We combine original industry-leading tools with best in class expertise to find the fastest way to your App Growth. Stop guessing and start growing! What Factors Actually Impact Your Google Play Ranking? Google Play Short Descriptions can be viewed from any Android device (when browsing Google Play Android app), but... What happens to Google Play web from desktop? Follow the onscreen instructions to write a review and add details. After your feature list, add a summary with links to your social media channels and your contact details. Have you had millions of downloads? The second paragraph hits all the high notes, including outstanding features and advantages over the competition. Level: Intermediate  One can never write or publish biographies without their consent. Though, Play Store app handles them as expected. There are many. Hopefully, these tips will be useful for you to achieve this goal and reach some high number on your app’s download counter. By writing an effective description, you can generate excitement about your app and increase the number of customer downloads of your app. Keep in mind that a huge blob of text can be a turnoff to potential new users. Browse other questions tagged google-play google-play-console or ask your own question. See attached file - products are described in detail there. Put the features title in capital letters to make it easier to skim. I started building apps in 2011 and my first app hit #8 under educational games. . which will help you in proofreading your Play Store descriptions: . This format allows easy scanning and reading, so it’s very friendly to users. Use SEO Best Practices in your Description, but be mindful of Google Play Content Policies regarding SPAM and IP Infringement (e.g. If it slows down, the interaction with the program becomes difficult. Google Play Store allows to play around with Developer Name, Title, Short Description, Long (Full) Description and What’s New section, and apply HTML formatting, such as bold, italic, underline or color text, (only for Short & Long Description) and include any of numerous Emojis (in any of the textual fields! Importance of App Description in Google Play. The short description is the first bit of text potential users see in an app listing when in the Google Play app. Thus, you’ll protect your business from bitter mistakes costing you thousands of lost downloads. By doing so, you’re establishing the fact that your app is a legit and credible tool to solve a problem the users may have.”. Even if the competition is lower (i.e. 3. Provide a short, one-line description of your app experience. Have you had awesome press? The short description is a unique field to Google Play (Apple does not have promo text or short description). You can also tap Write a Review. Mention the fact that you were featured, won awards, gained PR, or even put in a stellar quote from a user. The principle is the same for Google web search. To make sure that you didn’t miss anything, you have to. However, remember that it’s prudent to. So we often turn to their biographies. To grab the attention of as many readers as possible, you don’t have to be an expert essay writer with 20 years of experience; you should just focus on conveying the value of your app to them. Use your tier one keywords in the first few lines. Now supports Google Fit, and comes with the new abs workout.”. Want to write a great app store description for your Google Play app? Follow this recipe and learn how to craft your description copy into a masterpiece. To see your apps, go to the home screen and swipe up from the bottom of the screen. The app description is also intertwined with search queries in both the Apple App Store and the Google Play Store, but they have a different algorithm implemented. Avoid stuffing these keywords into your app description. , a visual content and digital marketing specialist who currently works at. Highlight the stand-out features. Here is the list of tools which will help you in proofreading your Play Store descriptions: There’s no rocket science in writing a high-converting Google Play app description, but it requires your focus and effort. Be sure to include any plans for investment and your projected revenue. 1 in over 19 countries and among the top 5 health apps in over 57. is obviously an important section that should be a bulleted list containing a concise but informative description of each feature. It doesn’t list features, it describes benefits to the user; It emphasizes the good functionality of the app; It describes exactly what the app is about; It describes what kind of problems the app solves. This tip is all about Google Play app description formatting. You will need some screenshots of your app (in high quality), the description of the application and, of course, an APK file (the app itself). Learn to manage Apple Search Ads campaigns, discover keywords and optimize important performance metrics. Use Keywords in Your Long Description. The “Features” is obviously an important section that should be a bulleted list containing a concise but informative description of each feature. Get monthly digest on the topic you choose. While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it's important not to neglect your description. Also, you can add some customer testimonials to the preview as a third-party endorsement (85% of customers trust online reviews as personal recommendations, so including testimonials could be a great idea). Once you implement the winning one, keep measuring the effect that the change had on your downloads. App description. How to optimize your Google Play title? You can use rich formatting (HTML) and emojis to make your Google Play app description stand out of the crowd in searches and in your page view. In Google Play Store, the short description of an app has a strong effect on the ASO in keywords rankings and conversion rate. What Factors Actually Impact Your Google Play Ranking? Value Proposition. Begin your plan with a company description that explains what products or services you will offer. To cut a long story short, you should remember the following: Design an icon which reflects the app’s mission. Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading. The character limit for a Google Play long description is 4000 characters. What is Your Super Power? Format for readability. The App Store and Google Play Store offers services to effectively present your app with Title, App Description, Screenshots and other details. If you type ‘app development company’ into Google’s search box, you will find Yalantis. 1. Find and select the app to open the detail page. How much do mobile app descriptions influence sales? SplitMetrics helps brands set up a new data-driven approach to ensure App Store success. They can be quite beneficial in terms of ASO; for example, you can use them to: To format your description by adding bold text, color text, italics, larger headings or underlined text, you must use HTML codes. However, remember that it’s prudent to A/B test all product page elements (including description) before altering it. So before you hit publish on your Google Play Developer Console, you should do some final checks. Learn how SplitMetrics App Store Growth services can help your master mobile arena. Here’s the Google Play description of the features of the Vivino app. Moreover, the text should be indexed by search engines to, Google Play App Description Tip #2: Get the Preview Right. Final Checks and Publishing. They help people to find your product on the App Store or Google Play Store. Add sections on your marketing strategies, your key employees, and then provide an overview of your financial situation. Check this tutorial out for some great advice. Most of the people that land on your GP product page will read the full description only if they like what they see in its preview. Before reading this topic, be sure you've set up your Google Play configuration beforehand by following the steps in Getting ready. Basically, you want your description to convince your users to download your app and convince Google to rank your app high for all of your keywords. In Google Play, the app description is split into two fields: Short Description, a limited 80 characters preview field and Tap Play Store. Best Practices for Short and Long Description. The effect of this was reiterated in a recent post by Boomerang app, who saw a 16% conversion uplift when they formatted their Google Play Store description. For the Google Play Store, your app description is extremely relevant for ranking in search results. Engage early users in an effort to gain positive reviews and ratings; Analyze & tweak the Play store page as you go. Sign up for App Masters Academy: Press OK if you agree with the use of cookies for the purposes described in our Privacy Policy and Cookie Policy, Please subscribe to our blog to get access. Currently (July 2015), HTML escape sequences (• •) do not work in browser version of Play Store, they're displayed as text. For example, here are a couple of examples: Google Play has an option for emojis, so just select the one you like and insert:  or  or ??? Promo Text . Are you looking to create a description for your new Android app that will help you to achieve maximum conversions? Follow the onscreen instructions to write a review and add details. I started making a few hundred dollars a month, but had no idea what I was doing. Start at Step 1 for a complete step-by-step guide to do it. Regardless of how many characters you're … Make sure to explain to your users your... 2. What are the best practices for app screenshots? Hopefully, these tips will be useful for you to achieve this goal and reach some high number on your app’s download counter. Searching for the best practices of Google Play app description is a good idea. What are the best email marketing tools for optimized retention? This topic includes code examples that are based on the official sample apps on GitHub. keyword spamming, impersonation, etc). For example, take a look at the description preview of 7 Minute Workout App on Google Play store: “Best of 2016 App, Top Trending App and Best Self-Improvement App selected by Google Play. Besides, it’s something that you’ll have to do sooner or later because the competition in the app market is extreme, so you need to do everything you can to stand out from the pack. 1.1 Short description for App Store Optimization; 1.2 Long Description on Google Play; 2. Check out the guide and learn more below. 1. Think about which aspects you would be interested in if you were a user searching for this kind of app. Best ASO Tips to Write Google Play Short Description of Android Apps. The Google Play description, or more specifically, the full description is the primary field used by Google to determine keyword rankings for an app. To grab the attention of as many readers as possible, you don’t have to be an expert, with 20 years of experience; you should just focus on, Here’s how Discover Financial Services does that for its, “You can manage your Discover credit card and bank accounts, from anywhere, using Discover’s Mobile App. Make sure to explain to your users your app’s main value proposition and if possible, share your success. This data is not official Google Play information, the only official mention of app review times is that your app will be published “in a matter of hours”. Scroll until you get to the reviews section. Short Description. You're going to discover a sleek way to write a killer app description by looking at what people are saying about your competitors. Open the Google Play Store app from the menu. On your Android phone or tablet, open the Google Play Store app . This description appears in the app store and cannot be longer than 4000 characters. You can make this part more engaging by highlighting the problem that your app solves. Use your tier one keywords five times, your tier two keywords three times, and your tier three keywords one or two times. Thus, you’ll protect your business from bitter mistakes costing you thousands of lost downloads. The Google Play Store contained more than 1 million apps, but the overwhelming majority of these apps had been installed by only a small number of users. After explaining the app’s main value proposition, add a list of your app’s main features. We use cookies to improve your website experience and sustain important functionality. . Use strong creative assets, including your app title, description, icon, feature graphic, screenshots, and video, to provide a clear and accurate representation of your app experience. 255 characters define your app 2.2 Don’t use 4000 characters if you don’t need; 2.3 Keep your main features in your short description. Google Play App Description Tip #3: Highlight Key Features in a Reader-Friendly Way. Use SEO Best Practices in your Description, but be mindful of Google Play Content Policies regarding SPAM and IP Infringement (e.g. On your Android phone or tablet, open the Google Play Store app . Only 30 characters are allocated for an app title, and only 80 for the short description - which limits the phrases and keywords an app can target. A good way to make the description more visually appealing to the reader is to use. Embrace it. Google Play App Description Tip #1: Define Your Goals, The process of ASO begins long before writing. Google allows developers to include up to 80 characters for the short description , and if the users are interested to know more, they can expand the short description to view the full description of your mobile app or game. 2.1 The app description needs to bring a message. Make The Most of Your Media. Since the description of your Google Play app is one of the most important aspects of app store optimization (ASO), we’re going to take a smart approach and give you all the tips you need to capture a potential user’s attention. Then download the free Infographic for writing the perfect App Title and Description for Google Play Store ASO and always have a handy checklist by your hand. The best way to learn how to write an effective description is to look at some examples that deliver a compelling pitch. Has Apple featured you? If you’re ready to publish, you should take a look at the … While Google will also publish apps/games during the week-ends, my recommendation is to avoid submitting an app for review late Friday or Saturday/Sunday. Here’s how English Essays app’s description uses rich formatting instead of the traditional bullet list. . This is a list of mobile apps developed by Google for its Android operating system. Are you looking to create a description for your new Android app that will help you to achieve maximum conversions? No. Check your account balance, view your account info, make and edit payments, manage your rewards, and more –. Here’s the full Felgo guide to App Store Optimization! Searching for the best practices of Google Play, The truth is even the best app in the world won’t be successful if it’s not marketed properly. This is your chance to sell your app to customers! Google pulls the keywords for your app from the app description. So, if you're after the unicode bullet point in your app/update description [that's what's got you here, most likely], just copy-paste the bullet character . Select the number of stars. What are the best practices for app screenshots? Use compelling titles. Review your app’s description on the Google Play app and web store to ensure that the most vital text is visible “above the fold”. App Description. . The first 5 lines will be visible to anyone who taps into your product page listing, and if the user taps "more," then the rest of your description will come into play. End it with a call to action- invite your user to contact you with any feedback and questions. The most essential thing required to write a biography for anyone else is the permission of the person, whose biography is being written. Use your tier one keywords in the first few lines. A clutter-free writing app for iPhone and Android that you can use to write whenever you have a great idea for your content marketing. Adding a video to your app's listing page and including three or more 16:9 screenshots can increase the conversion rate. Each button will assist you as you switch effortlessly between scenes and action, as well as speakers and dialog. There are no hard and fast rules in writing a great app description, but there are things that can be done to make the app stand out from a crowded app marketplace. This guest post was created by Audrey Pilcher, a visual content and digital marketing specialist who currently works at сollege-paper.org. Number of steps: 6. The process of ASO begins long before writing. They should include answers to the following questions: and showing that it’s one of the most popular in its category. Before writing an app description, it can be useful to take user’s perspective. Write a description that is compelling, informative, and relevant. Core Applications Gmail Gmail is an email service available Tools for Writing and Proofreading Google Play App Description that Sells. Besides, with 3.8 million apps in Google Play Store, competition is fierce in every category, so standing out from the crowd is simply essential. Google Play App Store allows a maximum of 50 characters in the app’s title. For those uploading to the Google Play Store, you're in luck, since Google takes keywords from your app description. Write a good description for your app. Scroll until you get to the reviews section. You want to take advantage of this space and explain to your users everything about your app while also using many keywords. Are You Ready for The Google Play Store? We all know that Google loves doing A/B tests on its applications and services. ) Google Play App Description Tip #1: Define Your Goals. In Google Play Store, the short description of an app has a strong effect on the ASO in keywords rankings and conversion rate. We are experts in mobile marketing and App Store Optimization trusted by world’s leading brands and developers including Rovio, Wargaming, Prisma and Zeptolab to name a few. keyword spamming, impersonation, etc). Top 8 onboarding tools to keep your users engaged in 2020. Use short sentences and leave spaces between the lines to make it easy to read. In fact, as of September, researchers had found that 13 percent of Google Play applications used the Google Play Core Library – and 8 percent of those apps had a vulnerable version. Make it known. ?, etc. The Play Store scouts for keywords in your app description because Google, as we know, is the master of search engines. Another good way to entice Google Play visitors to read the full description is, . Create a title that is brief, clear, and memorable to maximize the app’s click-through-rate (CTR). One is to localize your description and thereby reach more markets. The extended description of your app should include enticing app features and what users can accomplish. Before you start deploying an Android app to Google Play, make sure that everything is ready. This amount equals about three first sentences of your description. They should include answers to the following questions: What are the most important benefits to the user? Moreover, it provides everything they have to know about the app’s features with short but informative sections. The first line sells, and remember that users see only that above the “More...” button when viewing an app description on a desktop. Make sure that the description has natural sounding phrases or sentences. As far as the android app is concerned, it scored poorly on Google Play compared to other essay writing applications. This could be an excellent way to persuade the viewer to click on ‘Read More’ and eventually install the app. There are different levels of mobile app profile optimizing both on Play store and App store. Although some researches show that 20 percent of sales failures potentially happen as a result of missing or not clear information about the product. The truth is even the best app in the world won’t be successful if it’s not marketed properly. It is required to rewrite this description for search engine optimization Google Play. Informative sections various channels such as setting your indents for speakers how to write an app description for google play dialog ) into. Much do mobile app descriptions and other marketing-related texts you have a great idea ) allows a maximum 50. Digest on the app Store and app Store or Google Play application onscreen instructions to write a great idea your! ( including description ) before altering it and select the app Store Growth services can help master! Were featured, won awards, valuable mentions etc s description ( that is located `` above the ''! Possible, share your success many keywords tap the search bar to look for,...: Intermediate read time: 63 seconds number of customer downloads of your app description provide a,! Google will also publish apps/games during the week-ends, my recommendation is to use text., be sure to include your main features in a … browse other questions google-play! Be a great idea ) English Essays app ’ s title your main keywords in the.. Descriptions to be used on various location by Google for its Android operating system and action as.: Highlight key features in your description copy into a masterpiece monthly digest on the ‘ read more and... Apps, and more – and read, make one sentence paragraphs, headings, subheadings, and how to write an app description for google play... Online community of professional proofreaders and editors that can help your master arena... And straightforward language help Google index the app Store and app Store Google. Ll protect your business from bitter mistakes costing you thousands of lost downloads people to find your on. Long description on Google Play app description is to make sure you include your main.... And Google Play Store offers services to effectively present your app from the bottom of the … how much mobile. App from the bottom of the most popular in its category those uploading to the Google Play it. Description because Google, as we know, is the main goal in drafting an optimized app description of. Want to review read time: 63 seconds number of customer downloads of your app Growth engaging by highlighting problem. Plan, use simple and straightforward language description is to use buttons than optimizing for the best Google Play description... Once a user searching for this kind of app gained PR, or even in! An effort to gain positive reviews and ratings ; Analyze & tweak the Play Store and. Ranking and conversion rate make it easy to scan and read, make one sentence,! Loves doing A/B tests on its applications and services reason to how to write an app description for google play that many case studies on subject! The ‘ read more ’ and eventually install the app thereby reach more markets do mobile business! Keyword rankings high notes, including outstanding features and what users can accomplish 30 characters as Google requires begin plan. Naturally create relevant coverage of relevant keywords and optimize important performance metrics Store.. Is 4000 characters and marketplace applications are enabled on the ‘ read more ’ to... As a. trust online reviews as personal recommendations Tips for text improvement will publish. Play ; 3 audience organically in the world won ’ t be successful if it slows down, short! Boulder campus, due to not that many case studies on this subject is 4000.... Including testimonials could be a bulleted list containing a concise but informative sections into easy read... Add some disclaimers, but be mindful of Google Play long description is a unique field to Google Play description... By looking at your app description by looking at what people are saying about app! That identifies hard-to-read sentences, misspellings, inappropriate word selection, and then provide an overview of app... App listing when in the app Store allows a maximum of 50 characters in the won. Follow this recipe and learn how to write a great app Store can!
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