22 Best UX case study examples you should learn. There was a study published on July 10, 2018 by Theo Strauss and he was talking about this case - Search bar design - Lyft took a … More importantly, displaying the driver’s license plate number helps you quickly pick the right car so you know you’re with the right driver. Launched in June 2012, Lyft is a fast-growing multi-billion dollar technology company that operates in the United States and select cities in Canada, and provides over 50 million rides a month. 8 min read. L ittle Wu is a restaurant serving Chinese pancakes (Jianbing, 煎饼) in Canberra. The 4 story structures that dominate novels http://www.writersdigest.com/writing-articles/by-writing-goal/write-first-chapter-get-started/4-story-structures-that-dominate-novels, Naji, C. (2017). This part of the case study explains the steps that you took to arrive at a solution. Overview. At work, I work closely with our UX research team, they help the design team tons by recruiting users, setting up user testing, and analyzing the massive data comes in every month. Time serve, For most freelancers and newbie design owners, their most powerful marketing tool will be their portfolio. Design Thinking: an enabler for social innovation? W hen starting a design challenge, it can be easy to become lost in the myriad of ideas that spring to mind and in the volume of user data we gather to help understand the users and solve their problems. Moov — A Ride-hailing App Overview. Keep them in mind as you’re designing your app’s experience. A good UX case study is the story of how you broke a design challenge down into its components, and then expertly put this knowledge together to deliver a superb user experience. Keystone - UX redesign for a higher education platform. What would you do differently if you had more time or resources to spend on the project? What is an essay concerning human understanding about. Designing digital products is always challenging, but designing a complex system is another level of difficulty. 3 min read. All the UX training in the world would be for nothing if you couldn’t get a job as a UX professional and fulfill your dr. What is Design Thinking and Why Is It So Popular? You documented every detail and deliverable and when the time came, you began to wr, A CV is a great way of explaining your expertise to a would-be client. 9 min read. And remember that just like any project that you designed, your UX case study is also a product of design – something that you give shape and essence to, with care and attention to detail, attempting to solve a real need: the recruiter’s need to see how you think, and, through this, your own need to become employed. Design Requirements. Jan 5, 2020 - I went to a Design Guru Summit workshop on May 17th. Why? Like all good stories, case studies benefit greatly from a solid structure that guides the reader through your thinking and experience. Copyright terms and license: Public Domain. Case Study: Lyft - Cities Talk Back by Hello Monday. Customer Case Study: Lyft | Udemy for Business How Lyft gets employees the skills they need and ensures engagement with the whole company Growing at an exponential rate, Lyft was looking for an option that allow existing employees to learn new skills and help new hires to get up to speed at a faster pace. ☛ View portfolio case Here is where you should explain the question that you tried to answer, and the context. Technology needs design — more than everWell-designed products that meet the standards of today’s discerning consumers and create an atmosphere of trust will be the most likely to succeed in bringing this new technology to fruition. At the workshop, Frank Yoo , the head of UX and product design at Lyft, talked about the Lyft re-design. Image on the left is from pdxlyft, image on the right is a screenshot from my Lyft app. Generally speaking, stories have the ability to provoke strong emotional responses, so they are an immensely powerful tool that can connect people to one another and, if sufficiently persuasive, bring about dramatic and profound changes in thinking. 2.Better Usage of Primary Color From what I can see, Lyft uses hot pink as the primary color, and purple as the secondary. The user-centred design menu which lift sales by up to 20%. Lyft Design Principles• Nail the basics — Clear choice and context• Build confidence — Consistency and transparent• Be unique — Own-able and delightful, A photo of Lyft’s design principles, taken at the workshop. Hero Image: Copyright holder: Jacopo Romei, Flickr. We were founded in 2002. So, in this context, there is a question that begets an answer (that’s the design problem), the protagonist (i.e., you as a UX professional) tells the story of how he or she arrived at an answer for that question (helping the reviewer see the process through the protagonist’s eyes), and, finally, there is a conclusion, an answer to the question (that’s your final product and its impact). We already know from their testimonials above that they are interested in your stories. 1.Enhanced Transparency and SafetyAfter the system matches you with a driver, you can see all the important information you need — the name of your driver, and the color/model of your driver’s car. As you write your case studies, don’t worry about length. In this sense, don’t be shy to demonstrate those grand projects where the shining element was your approach to the work, even though the end product might have lost some of its luster. But my UX design practice is perfect! Why are stories so important? What would it be like to work with this person?”. We brainstormed together and created our own 6 principles: Know Your User, Clarity, Consistency, Efficiency, Collaboration and Beauty. At the workshop, Frank Yoo, Lyft’s head of UX and product design at Lyft, talked… Jessie Chen. 1. During re-design progress, Lyft ran many A/B tests. Quite simply, by going through applicants’ portfolios, recruiters are subconsciously asking themselves a what-if question: “What if this person joined our team? They have a specific and immediate need in mind: to find a new member to join their UX team, someone brilliant who will bring inspiration, talent and hard work that will raise the team to new heights. During the workshop Frank talked about the pink color and how they decided to limit the use of it, applying it only in important situations. Nov 16. To simplify the task, I’ve prepared some highly practical tips on what you should and what you shouldn’t do when designing a mobile app. By doing so, the design team is able to find out if the users understand the features and what can be improved. As I mentioned in the beginning, Vicki Tanshared her insights during the panel at Tech in Motion + Verizon Present: Data and Design Tech Talk, where I learned quite a bit about their research. By bestfolios.com — collecting the best designer portfolios, resumes and design resources.. “6 UX Design Case Studies Done Right” is published by bestfolios.com in Bestfolios. Hey! 7 Steps to Creating a Spectacular UX Case Study. Many UX professionals believe that a great case study should end with a great product, but this is not always the case. A case study has to be succinct, but all the crucial elements of the story need to be there: the starting question, the process, the answer. Redesigning the New York Times app — a UX case study. There are only three parts to a UX case study structure (the beginning, the process and the conclusion), but knowing how much and what type of content is appropriate for each part will get you off to a good start on writing eye-grabbing case studies. Telling a great story about your own experiences as a UX professional gives this satisfaction of having something come full circle: starting from somewhere and arriving somewhere else. I learned useful design insights from his presentation and thought I should share some takeaways with my design team at w So, mention what you learned through lab tests, field tests, analytics mining or other data you have – e.g., “In a 3-week field trial with 30 users, we found that these location-sensitive reminders led to less cluttered to-do lists for our users, since they were able to act on the reminders and cross them off their list instead of postponing them.” Charts and statistics are great for demonstrating this impact. Process User Experience User Interface Brand Product. About Us. Remember that the final step in every Design-Thinking process is evaluation. Domino’s Pizza Mobile App Redesign— UI/UX Case Study Simplifying the UI/UX design for its users. Process Direct. In order to better support my takeaways presentation, I did extra homework: I researched more about the Lyft re-design on the web, and decided to turn this into a case study. Cars now turn directionally, which is a big help to people like me who don’t have a great sense of direction with maps — I can now easily figure out if the car I requested is heading towards my location or if the driver is going the opposite way (which also explains why sometime it takes longer than the estimated arrival time). https://uxdesign.cc/lyft-re-design-case-st... How to design lean personas for your UX strategy, 4 steps to finding a true human insight about your audience. What does your, ”Having a really strong portfolio where you can talk through your whole. Article by Awwwards in Web Design - December 12. As a result, Vicki found that the design they wanted was not the design the users wanted. In this section, you have to demonstrate impact – how did your designed product improve the situation? For UX professionals, telling the story of how they tackled the challenges of wicked UX design problems provides recruiters with the confidence that an applicant has great communication skills, matched with excellent technical skills and a deep understanding of methodological approaches to product development. Jul 6, 2016 - I went to a Design Guru Summit workshop on May 17th. Case Study: Perfect Recipe. Spotify recently adopted Figma as their main design and prototyping tool. • Outcome According to Nectar Design, Lyft has conducted hundreds of hours of user testing and validates their assumptions along the way. Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you. Step 1. I went to a Design Guru Summit workshop on May 17th. A portfolio i, You can pick from literally hundreds of reasons to become a freelancer or entrepreneur, but some crop up more than other, No two freelancers or entrepreneurs are the same, but the best and most successful do share some similar characteristics. We all have weaknesses; no one is born with all the strengths and characteristics required to run a successful business. Brief: Timely provide to quick read articles from 2–5 mins. I might not be able to cover everything here but I’ll share what I have so far. Copyright holder: Gerd Leonhard, Flickr. Sport360.fit - designing a lifestyle magazine. Essay body parts. Follow. First of all, remember that greatness is a relative attribute – what works well for you might be less than optimal for the person next to you and his/her own circumstances. If you care about your users, put yourself in their shoes to understand what they need and what they actually do when using a product. In this case study they openly share their reasoning behind it, how they went about it (including challenges), and their experience from the … online contact form. Orson Scott Card, an American science-fiction writer, wrote in 2010 that most novels are dominated by four types of story structures: milieu, idea, character and event. Redesigning the New York Times app — a UX case study. r/userexperience: User experience design is the process of enhancing user satisfaction by improving the usability, ease of use, and pleasure … Services. Then, show how you progressed into ideation for solutions – for example, putting in a sequence of sketches that shows a user interface design evolution from napkin drawing, to low-fidelity wireframes, then interactive low-fidelity prototypes and a final pixel-perfect design shows that you have progressed from early concepts to an end product. Blockchain. Disclaimer: This research was conducted before 4 Oct 2020. Thanks to their hard work, the design team can take over the numbers and metrics, analyze further to define specific usability areas, and to communicate re-design decisions to our leadership. I went to a Design Guru Summit workshop on May 17th. UX case studies form the core content of a UX professional’s portfolio. In Card’s own words: Idea stories have a structure of discovery, so the question is naturally a “why”, “how” or “what if”, exactly the type of thing that UX professionals ask themselves daily. Give your project a title . Our roads, landscapes, skylines and general way of life have changed, but the actual definition of what it means to be American hasn't. Sport360.fit mainly targets women in Dubai. A UX case study is an account of the events that led you to the discovery of some new knowledge, the answer to a UX design problem. UI for further actions in the request flow are also located in the same spot, resulting in a seamless experience. It’s important to annotate these with information, too, which describes how the evolution took place through consultation and evaluation. It’s also important to highlight the lessons you learned and that you later reflected on your experience. Redesigning a Complex System — a UX Case Study. Because of that, qualitative data comes in handy and that’s what they focus on more now. Lyft has different type of users — passengers and drivers, how does UX research collaborate with design? Download Android App Download Apple App. Like many other companies, Lyft is metrics-driven and focuses on quantitative analysis (usually the numbers and graphs can be shared with the teams and the stakeholders in many formats, such as email, keynotes). Follow us on; Mobile CRM App: A Case Study of SaSaHK App. However, what remains is the process – how you masterfully employed your critical thinking and knowledge of methodology to solve a difficult design problem, in the context and constraints that applied to the project at the time. Last Updated: May 16, 2020. Collect as much quantitative user behavior data as you can, then analyze and categorize them to make sure you have solid qualitative data to support re-design thinking. They are essential to getting you hired, because case studies are a window to your professional practice, by showing how you think, adapt, cooperate and ultimately solve challenges. I went to a Design Guru Summit workshop on May 17th. From this classification, we can single out the “idea” structure because it accurately frames the type of experience that a UX professional has throughout his or her working life. Pollyform Lingerie (Art Direction - Photography), Tech in Motion + Verizon Present: Data and Design Tech Talk. Effective CRM Strategy. ☛ View portfolio case study link below to learn more! I’ll continue finding ways to better structure the design principles we created at work, and visualize them so that everyone can get a good understanding of it across the organization. Bad Design vs. Good Design: 5 Examples We can Learn From, https://www.interaction-design.org/courses/become-a-ux-designer-from-scratch, https://shannonturlington.com/2010/06/03/why-are-stories-so-important/, http://www.writersdigest.com/writing-articles/by-writing-goal/write-first-chapter-get-started/4-story-structures-that-dominate-novels, https://www.justinmind.com/blog/how-to-impress-in-a-ux-job-interview-recruiters-ux-managers-reveal-their-top-tips/, ”I want to see how you think strategically, how you connected the dots to land at the right solution. Content of a UX case study should end with a great example to show your deliverable... Important role in our societies challenging, but this is the key of nine business-oriented WordPress that... Many A/B tests by looking at lyft’s design principles is just as as! Reeletics is a great product, but this is ux case study lyft because it confidence... Way to ask the “ what if ” questions in life, and the of... 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