Let’s take a look at some statistics to emphasize the power of personalization. Ecommerce personalization stats from customer point of view: 1. The latest eCommerce personalization trends suggest that visitors want more, rather than less personalization. This figure is even higher among the businesses that had an advanced personalization strategy (93%). 74% of consumers get frustrated when they’re shown content that isn’t relevant to them. Ecommerce Industry Stats: Future of eCommerce. With ecommerce stats, you’ll get insight into where ecommerce is going in 2020. Today more than ever before, customers are critical of the experiences they get. When asked to prioritise one capability that will be most important to marketing in the future, 33% of marketers answered: “personalisation.” (Ad Age) By now, most marketers know how important eCommerce personalization is, in fact, 90% of marketers believe personalization is … 37% of shoppers that clicked a recommendation during their first visit returned, compared to just 19% for shoppers that didn’t click a recommendation during their first visit. The reality is any business can benefit from learning more about their customers, and there are tools suitable for all business sizes, too. 78% of U.S. internet users said that personally relevant content from brands or companies increases their purchase activity. Having a good selection of payment options is crucial to B2B ecommerce. Discovering this segment of store visitors gave them an opportunity to create an false lash educational campaign directed just to those who didn’t have experience with false lashes before. Getting customers to sign up for a loyalty program, subscription program or registration allows you to ask a few questions by requiring some basic information for them to register. [KPMG’s report] Make sure to A/B test your pop-up copy, design and incentive (between percentage and dollars off) to maximize your conversion rate. Which ones have a higher lifetime value or higher AOV? That’s why we decided to take a look at the real benefits of email personalisation next and how it’s gone from being a consumer demand to a consumer expectation. Once you have your data-collection tools set up, you’ll start to see customer patterns. , that’s about 25 percent of the world’s population who will be shopping online. the one-size-fits-all approach! Moreover, other stores had to integrate personalization to meet their online users’ demands. In 2019, the top global ecommerce market will be China, with $1.935 trillion in ecommerce sales—more than three times greater than the US at No. In this eBook, you’re going to discover different types of personalization and how eCommerce websites use this tool. The AI powered personalization engine for eCommerce. There are a variety of quiz types, such as gift finders, size finders and product matching. 2 weeks free with no commitment necessary can let you test drive the power of personalisation for your business. Prospect more profitable audiences and improve your messaging, 4. Clearly if you’re not already using personalisation tools to ensure you connect with your customers (and potential customers), you’re missing out on opportunities. The gross merchandise volume of B2B ecommerce transactions are estimated to reach $7.66 trillion. Sponsored by Fresh Relevance. Meanwhile, Smart Insights reveals that one type of personalization (“visitors who viewed this also viewed”) can generate 68% of eCommerce revenue. (DMA) the needs, wants and expectations of your customer. the needs, wants and expectations of your customer. You’re also running the risk that customers will feel frustration with a generic approach. Quiz Are they satisfied? ... Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer. (, Marketers have noted a 760% increase in revenue from segmented campaigns. Any ecommerce business, no matter the industry, can benefit from an online quiz. Create lookalike audiences in Facebook Ads Manager based on the data you collect or from your pixel. Ecommerce 3. Collecting customer data gives businesses a powerful opportunity to engage with customers in a way that most brands don’t. (Salesforce) At Segmentify, we absolutely hate (strong word we know!) , we absolutely hate (strong word we know!) (, 74% of customers feel frustrated when website content is not personalised (. Your next step should be to organize the information you gather and strategize how you will take action with it. Make better predictions about your customers and purchasing patterns, 5. 80% of consumers are more likely to make a purchase when brands offer personalised experiences. Now let’s talk about how you can actually start personalizing as an ecommerce merchant. Actually, with a global population of about 7.7 billion people, that’s about 25 percent of the world’s population who will be shopping online. Personalize your website experiences for different types of customers, A/B test your pop-up copy, design and incentive, 7 Psychology-Backed Copywriting Tips for Boosting Ecommerce Conversions, 15 Simple Instagram Hacks to Drive More Ecommerce Sales, 5 Last-Minute Holiday Optimizations on 5 Channels, Why We Took 200+ Screenshots Of Top Shopify Store Product Pages (No, Seriously), The 2020 Guide to Conversational Facebook Ads for Ecommerce. In this post, we’ve gathered the most comprehensive list of useful ecommerce stats for your business. Segmented and targeted emails generate 58% of all revenue. In this article, I’ll dive into the mind-blowing personalization stats to show you why it’s important to personalize every marketing channel. The ability to segment email lists and individualised email campaign messaging are the most effective personalisation tactics for 51% and 50% of marketing influencers respectively. (Statista, 2017) Global B2B ecommerce sales are predicted to reach over $6.6 trillion by 2020, surpassing B2C valued at $3.2 trillion by 2020. 12. 29 Ecommerce Personalization Stats Every Marketer Should Know for 2021, Customers get frustrated without personalized experiences, Personalization has a positive return for businesses, Customers enjoy personalized Messenger AI conversations, Customers are happy with mobile engagement if it's personalized, Personalized email marketing directly impacts engagement and revenue, Creating personalized website experiences drives more conversions, Social media ads drive more revenue when personalized, The difference between qualitative and quantitative data, Loyalty, subscription and registration data, 1. So with the growing number of ecommerce businesses, we thought it would be a good idea to look at some cold hard numbers from the ecommerce world that can help guide your business strategy. The job of personalization systems is to predict what the visitor is looking for on that page and then choose the most relevant content for her. (, Personalisation in cart abandonment emails induces higher customer engagement rates and reduces cart abandonment rates by 10%-30%. Personalised emails deliver 6x higher transaction rates than non-personal. That’s why we decided to take a look at the real benefits of email personalisation next and how it’s gone from being a consumer demand to a consumer expectation. Eighty-six percent of companies who are seeing a high return on their investment (2x or more) are investing at least 21 percent of their budget into personalization efforts. We know it’s important, we’ve all heard the stats: 80% During the winter season, customers tend to suffer more from dry skin because of the cold. By now, most marketers know how important eCommerce personalization is, in fact, 90% of marketers believe personalization is the future. The above data points offer a wealth of growth opportunities for fashion and apparel retailers. ^ 2018 PERSONALIZATION PULSE CHECK ^ B2B Marketing Trends that will Rule 2018 ^ What The 50 Fastest-Growing B2B Companies Can Teach Us About Sales & Marketing ^ 18 New Sales Statistics for 2019 from Our Groundbreaking Study! For instance, if you notice a group of customers have a higher conversion rate when they’re recommended a product from a quiz, you can send an invite for other like-minded customers to take your online quiz, too. Facebook Messenger AI starts an individualized, one-on-one conversation with customers, reaching 80%+ open rates and 30%+ click-through rates. 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. When it comes to retaining and reconverting existing customers, it pays to give them the tailored experience they deserve, rather than treating them like one of the crowd every … Meanwhile, Smart Insights reveals that one type of personalization (“visitors who viewed this also viewed”) can generate 68% of eCommerce revenue. (Statista, 2017) As recently as in 2015, Alibaba accounted for 9.3% of worldwide B2B ecommerce. Many forecasters are eager to see how Brexit will impact German ecommerce sales. The next step to increase conversions is to build out more advanced personalization tactics. Chinese eCommerce companies accounted for most sales in 2019, with 1.9 trillion or 54.7% of all eCommerce market share. This is expected to cross $4 trillion by 2020 and reach $4.88 trillion in 2021. One of the most interesting parts of analyzing your customer data is when you start to notice patterns. The gross merchandise volume of B2B ecommerce transactions are estimated to reach $7.66 trillion. This shares trends, tips, tricks and tools to personalize the entire customer journey. In short, eCommerce personalization is the ability to deliver a tailored shopping experience to every single customer. November 10th 2020 16:04. Personalization is the future of online shopping. 59% of customers find it easy to find more interesting products on a personalized store. Whether its pop-ups or product upsells, you can leverage your buyer profile data to personalize the website experience for your customers. Email remains the most essential communication channel, and personalizing your correspondence will multiply your results. We took the time for you to find and compile some of the best eCommerce statistics on the web. (Zoominfo) 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a … Organizing those like-minded customers into groups is how you build buyer profiles. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalised service or experience. Everybody loves when something is personalized for them, hence customers love when their shopping experience is personalized. It’s hard to fathom, but China only recently surpassed the US in ecommerce sales in 2013 for the first time. While the personalization stats above are eye-opening on their own, the trends are ever-changing, and that’s why we’ve compiled addition personalization statistics to help you better your email personalization game. You can learn so much about different groups of customers, such as their age, concerns, lifestyle, habits and contact information. Top ecommerce trends for 2020 we look at the top stats that ecommerce experts should be aware of as they plan for the new year. Consider those ecommerce personalization stats: Marketers see an average increase of 20% in sales when using personalized experiences. Engagement data tells you how a customer is interacting with your business and the touchpoints they take. So, let’s look at a few simple ways any brand can collect buyer profile data. The UK accounts for 29% of all cross-border sales (see graph in section above). ... ecommerce stores can harness the power of familiarity for returning visitors by tailoring the brand suggestion to the customer’s most browsed or purchased brand. So with the growing number of ecommerce businesses, we thought it would be a good idea to look at some cold hard numbers from the ecommerce world that can help guide your business strategy. 4/5 companies report an uplift since implementing personalisation. Checking a customer’s purchase history is always a good place to start when trying to understand their product preferences. 6. You’re also running the risk that customers will feel frustration with a generic approach. But, you can also use this as an opportunity to sneak in a few other questions about their preferences, too. (Barilliance) This includes blog posts, videos and infographics. Three ecommerce personalization tactics to boost customer loyalty. The way customers interact on your website can tell you a lot about them. (Intelliverse) 80% of shoppers are more likely to buy from a … 75% of consumers feel misunderstood by the brands they shop with which makes segmentation all the more important for ecommerce businesses. (Statista) Currently, there are between 12 and 24 million eCommerce sites in the world. Now you have the stats that show how personalisation can create impactful results for your ecommerce business – the only thing left to do is implement them! Marketers see an average increase of 20% in sales when using personalised experiences. Check out these ecommerce personalization stats: 87% of U.S. customers are willing to have various details of their activity tracked in exchange for more personalized rewards and brand experiences. Due to changes in our daily habits, the reasons why a consumer shopped at a particular retailer before Covid might … It is not based on numbers, but rather includes descriptions and opinions from your customers. Looking at email personalisation leads to the question “How do we support the many needs of our customers in a targeted way?” This comes through segmentation and making sure you meet (and exceed!) What customers tend to spend more money at your store? Every business aims to be customer-centric but, in reality, there’s a wide difference between the best and the worst. Qualitative data is important because it complements numeric data, meaning it can explain the “why” for the trends you see in your numeric data. 2. Let’s look at the personalization stats: . In other words, acting like a personal shopping assistant while that customer is in the comfort of their own home (or office, or traveling on a train – who knows!). Personalization is the future of ecommerce. If you’re a little hesitant, why not start with a free trial of Segmentify’s product suite? Amazon.com was the first well-known website to use personalization intensively throughout the shopping experience. It’s also estimated that ecommerce purchases will account for, Actually, with a global population of about. For example, if you have customers with oily skin that have purchased your moisturizer for that skin type, you can create a campaign for those customers in a few months to remind them to restock their moisturizer. Let's take a look at benefits of personalization for eCommerce businesses. 62% of consumers expect companies to send personalised offers or discounts based on the items they’ve already purchased. (Ometria) (, The ability to segment email lists and individualised email campaign messaging are the most effective personalisation tactics for 51% and 50% of marketing influencers respectively. Personalization is more relevant in today’s market. For example, Doe Lashes, a false eyelash brand, discovered with their ecommerce quiz an entire group of customers that had never even worse false lashes before. Lastly, eCommerce stores should extend their personalization efforts beyond their site. As you can see below, the proof is in the pudding. 90% of marketing pros report a measurable lift in results when they implement personalization. When website content is not personalized, When customers receive personalized ads based on the websites they visit, the revenue of the product, Personalized shopping cart recommendations influenced. Considering 73% of marketers say combining traditional content marketing tactics with interactive content enhances the retention of their organization’s message, a quiz is a great way to engage visitors and drive them to make purchases. Clearly if you’re not already using personalisation tools to ensure you connect with your customers (and potential customers), you’re missing out on opportunities. 37 Ecommerce Store Personalization Facts and Stats. 14. Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. With an ecommerce quiz or survey, you can ask customers questions and match them to the right products, recommendations or content. Personalization. (, Only 39% of retailers send personalised product recommendations via email (, 52% of consumers would share personal data in exchange for product recommendations, and 53% would do the same for personalised shopping experiences. Segment each buyer profile into a group of other like-minded people. It leads to better engagement rates, more conversions and increased customer retention. 130+ Useful Ecommerce Stats for 2020 . 78% of U.S. internet users said that personally relevant content from brands or companies increases their purchase activity. You can take this one step further by placing pixels on your site. 0 / 1360 / / Custom Product Designer Tool for Your E-commerce Store Click Here for Free Live Demo. This is so they only receive content they’re actually interested in. Personalization has quickly advanced from ecommerce trend to industry standard. Qualitative data is also known as descriptive data. Customer Acquisition. Luckily, we’ve compiled 63 facts, quotes and statistics you can use as you’re developing your ecommerce strategy. (Epsilon)  Ecommerce stats show that pages with top results share one thing in common: they are extremely fast to load. Before we talk about its effectiveness, we need to explain what eCommerce personalization actually is. Qualitative data can be collected from surveys, quizzes, reviews, comments or any opportunity where a customer has the ability to write or say an honest response versus clicking a single button. Creating a more personalized experience is a top priority for B2C marketers. It’s impersonal, irrelevant for customers and frankly, just plain lazy! Finally, let’s talk about product recommendations and how they help build that relationship with customers by making suggestions based on real-life activity. (Campaign Monitor) ... Personalization and localization have become a trend that has increased within the past few years, and does not show signs of stopping anytime soon. eCommerce Personalization Statistics. When you look at the numbers, it’s hard to deny. (90% of consumers are willing to share personal behavioral data with companies for a cheaper and easier experience.). Within each data bucket, you’ll notice customers that show similar behaviors. ... Other key trends include single click payments, increased use of automation tools, greater personalization, and growing investment in beacons to monitor and … ^ 2018 B2B ECOMMERCE REPORT ^ US B2B eCommerce Will Hit $1.8 Trillion By 2023 ^ Essential Ecommerce Statistics for 2018 74% of customers feel frustrated when website content is not personalised (Infosys) by Steve | in Marketing, News on October 11, 2018 6:19 am 1360 / 0. by Steve. The number of digital buyers worldwide is expected to reach 2.05 billion in 2020, accounting for a quarter of the world population. Oh, wait—this is already possible for ecommerce brands. (Ecommerce foundation) It has left a significant impact on traditional retailing. Three ecommerce personalization tactics to boost customer loyalty. 3 Ecommerce Statistic #3: Nearly half of American small businesses do not have a website. 71% of consumers believe personalized experiences would influence their decision to interact with emails. Fuel human experiences. This type of data shows you how your customers feel about your products and what the most popular solutions are. And, at the forefront of this evolution is technology. eCommerce Stats Ecommerce personalization is about using customer data to segment buyers into specific groups with different needs and wants. You can use cookies to determine if a visitor is a previous customer, or use a login through your loyalty or brand registration program to make the website switch to a version more personalized to that customer. Personalization is quickly becoming a massive trend in online marketing and especially important in e-commerce. Shopify, Magento, WooCommerce, Prestashop compatible. But again, don’t just take our word for it! Depending on who your website host is, you may have access to some of this website data. 75% of consumers are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, OR knows their purchase history. Simple: many businesses don’t have a customer data platform or data collection methods in order to offer advanced personalization. eCommerce personalization refers to the process of delivering a personal and custom experience on online stores by dynamically showing product recommendations, content, and specific offers based on a user’s browsing behavior, previous actions, demographics, purchase history, and other data. Think of it like the digital equivalent of walking into a physical store and being greeted by a friendly clerk who helps you … Wondering whether personalization works?
2020 ecommerce personalization stats