This is particularly so because, in India, shops are small with limited display areas, Nayar explained to Quartz during an interview on the sidelines of a store launch in Delhi. free shipping* Cash on Delivery The brand has decided to open its first store in Ambience Mall located at Vasant Kunj, Delhi which is going to operate in early December. She explains that the focus on the online retail has been on discounts whereas they are trying to shift the focus on joy of buying fashion, premiumisation and curation with content-led shopping. Browse makeup, health products & more from top beauty brands. Fashion segment is company's top priority with significant investments on the cards. The Nykaa On Trend store at Logix City Centre Mall, Noida, UP. From the Faceshop, Makeup Revolution, Dafni, to the Balm and Kama Ayurveda. HYDERABAD: FSN E-Commerce Ventures Pvt Ltd on Thursday announced that its online beauty retailer site Nykaa will be opening 30 retail stores in the country by 2020. Also read: How 'conscious consumer' is driving sales of organic, clean beauty products, Adwaita Nayar, CEO, Nykaa Fashion (Photo credit: Mandar Deodhar), How 'conscious consumer' is driving sales of organic, clean beauty products, IKEA to open Navi Mumbai store on December 18; limits number of visitors, COVID-19 vaccine will be ready in few weeks: PM Modi cites experts. Shopping in Chanakyapuri at Nykaa Luxe from just the best sellers and latest trends from over 100 beauty brands. The brand has decided to open its first store in Ambience Mall located at Vasant Kunj, Delhi which is going to operate in early December. From the Faceshop, Makeup Revolution, Dafni, to the Balm and Kama Ayurveda. And, we will replicate it for other categories - for men, kids, home. Delhi, 05 December: Nykaa Fashion, now a reputed brand in the country has now announced to operate into the offline retail store as well. Launched in 2018, Nykaa Fashion that was operating through its online portal till now announced its foray into offline retail with its first store in Ambience Mall in Delhi's Vasant Kunj area. 1. "We believe that fashion will be as large, if not larger, a business than beauty is. I want it to be a lifestyle destination. Whereas, the Nykaa On Trend outlets feature brands that are more basic and affordable, such as Maybelline, Lakmé, Kama Ayurveda, L.A. If you're planning to drop by one of these, we'd recommend you check which store it is if you have something specific in mind you want to buy. Shopping from just the best sellers and latest trends from over 100 beauty brands. The products are sold directly from there. Shopping in Dwarka at Nykaa from just the best sellers and latest trends from over 100 beauty brands. Developing business strategies to raise our customers’ pool, expand store traffic and optimize profitability 3. In addition to its primary ecommerce business, it has an offline presence via 68 brick-and-mortar stores across the country. Bringing to you a paradise of … More Make-Up For Us This is the brand’s fourth store in NCR, the others being in Khan Market and Noida. If you love make-up and cosmetics, here's everything you should know about Nykaa's offline stores. After Delhi, we will move to Mumbai and Bangalore followed by other metros," said Nayar. Nykaa follows an inventory-based model with warehouses in Mumbai, New Delhi and Bangalore. Since the launch of Nykaa’s first offline store in Delhi… 2. Indian Retailer Bureau. Nykaa’s Journey. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience. The store will open in early December. MAC Cosmetics. In just three years, Nykaa has emerged as the largest beauty destination in India with half a million happy … Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. 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