Some humorous copywriting here from Berocca that uses minimal storytelling to sell their multivitamins. Here are 21 of the best copywriting examples from emails, packaging, billboards, PPC, and more. 3,200-word blog post for Smart Blogger which made it onto Page 1 of Google within its first 3 weeks. PHM. Written from a parent’s perspective as if talking to their child, the copy is both entertaining and emotional. Build Your Portfolio Our Portfolio of Copywriting Examples Our content is 100% specific to the needs of each of our individual clients. Through these examples you will learn what makes a copywriter portfolio great, and in the end we’ll show you how to build one using a copywriting portfolio builder tool. However, what I like most about this bus stop ad is the subheading. You’ll get one or two sentences of: the job, the challenge and the result. Another wonderful example for a portfolio page is from The Literary Co. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. What is a Copywriting Portfolio? Something that is similar to the examples we should be building, but not to similar. While his descriptions are brief (usually just a line each), you get all the information you need without having to spend an extensive amount of time reading through each project. I write long-form content including blog posts, technical guides, scripts, CRM emails and magazine articles. The welcoming tone of voice in this copy makes for an effective table menu. Who takes the time to appreciate the creativity of the little guys? My copywriting and SEO expertise covers a wide range of industries from strata management to cricket shop suppliers. ‘Hee Haw’ meaning ‘nothing’, taken from Glaswegian rhyming slang. A small glimpse of content writing and copywriting samples from Credible Content. Some humorous copywriting from Barclays bank that manages to dig down into a common pain point for banking customers. And a good last impression goes a long way to a re-subscription in the future. I'm a writing all-rounder, just as good at hard-hitting headlines as I am at engaging long copy. A humorous billboard advert from Scottish brewers Innis and Gunn. This next site is a good example for both. You should select projects that you are proud of, ideally covering a range of different formats. No credit card required. The descriptions in the case studies are very straightforward, as for each you’ll see: And of course at the end you can see how the finished product looked. Attention-grabbing copywriting from Stewart Milne Homes that clearly understands its target audience of young, single men in the market to buy a property. Copywriting Portfolio Examples. But if you want to master the craft, and turn contacts into customers without objection, you need to become fascinated. What I like about the copy is that it manages to be light-hearted while raising awareness of a serious issue. The home page of copywriter and brand voice consultant Laura Silcock also follows the guidelines of a good copywriting portfolio. By the end of reading it, you won’t only feel like you know her, but will also be convinced of her writing skills. It can be a challenge for copywriters to present their work in their portfolios, but these thumbnails help solve the problem. It’s worth highlighting his portfolio page above all. Okay, so you’ve probably seen this one before but it’s a great example of copywriting that speaks directly to the customer. Without having to scroll and read anything you might not be interested in, you can easily find what you’re looking for in the menu. Go and get some writing gig ASAP. Sharon Hurley Hall, for example, has written 881 projects for 81 clients so far, and Contently provides her with a fantastic place to track all of this. 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